Wired
Have you noticed that both the Android camp mobile phone and the iPhone have been greatly improving the image performance recently. Both camps seem to have negotiated, you upgrade the sensor, I upgrade the pixel, it makes a joint name, you put on a filter.
Even as strong as the iPhone is coming, the image performance will be improved on the upcoming iPhone 14 Pro and iPhone 14 Pro Max models, and the image sensor and pixels will be improved.
So, the question is, why are mobile phone manufacturers “rolling” image performance?
Images bring users a more intuitive feeling
The improvement of images can bring users a more intuitive feeling, such as the improvement of pixels or the expansion of the image sensor surface, which can be displayed in front of the user very intuitively, so that the user can more easily perceive the upgrade of the product.
To give the simplest example, if you improve the audio decoding components, you will choose the audio enhancement when you promote it as a manufacturer, but the user may not experience much improvement due to factors such as audio sources and headphones. This results in a poor user experience.
The image is completely different. Any performance you improve can be displayed in front of the user very intuitively, and the effect is more immediate.
Users are more willing to pay for imaging performance
Today, the performance homogeneity of mobile phones on the market is very serious. Today you have replaced the Snapdragon processor, and tomorrow I will send a MediaTek version. This phenomenon is very serious in the Android camp, and everyone is “assembled”. Yes, I can also buy what you can buy, which leads to the fact that the core performance of current mobile phone products is not very different.
For users, which are also Qualcomm processors, they may be more willing to choose products with stronger images. The implication is that users are more willing to pay for image performance.
In 2022, the core processor of the entire mobile phone circle has not changed much, the screen has not changed much, and the storage capacity is also expected. The fast charging Android camp is basically popular, and the performance that can “roll” is only the image performance.
However, such a performance “involution” is very beneficial to our consumers. We can buy a mobile phone with stronger image performance at a similar price. Why not do it, are you right?
