The smart accessories market is expected to grow by about 30% in 2021 even in the new corona environment.

 
The new coronavirus infection (COVID-19) is showing signs of re-emergence worldwide, but even under such circumstances, the market for smart accessories such as wearables and AirPods is expected to grow steadily in 2021. I am.

Approximately 30% year-on-year expansion

2020 was a year in which the new coronavirus drastically changed society, life, economic conditions, and our consciousness. In particular, when it comes to physical condition management, I think many people are so concerned that it can be said to be “the greatest in life.”
 
According to research firm Canalys, the market for smart accessories such as wearables and TWS (True Wireless Stereo) earphones can be expected to grow by about 30% in 2021 with such changes as a tailwind.
 

Expectations for “lipstick effect”

“A pandemic will extend the smartphone replacement cycle, while the’lipstick effect’will drive consumers to smaller, lower-cost items even during the economic downturn to satisfy their buying motivation.” Says Cynthia Chen, an analyst at Canalys. The lipstick effect means that even if the economy is stagnant, consumer motivation will not decline and the price will be cheaper so that lipsticks can be sold even in a recession.
 
“People are paying more attention to their health dramatically with the new coronavirus,” Chen said, adding that this is a unique opportunity for companies such as Xiaomi and Fitbit, which sell wearable bands. We forecast a 12% growth.
 
Although it is not a group of wearable bands, Apple Watch has a “hand wash detection function” implemented in watchOS 7 or later. According to Apple executives, it was developed for several years and coincided with the timing of the new coronavirus, but there is no doubt that it is a function that matches people’s physical condition management intentions.

AirPods are also expected to grow steadily

In addition, even if the content of the activity changes from outdoor to indoor, the demand for completely wireless earphones such as Apple’s AirPods and Samsung’s Galaxy Buds will not change, and a total of 350 million units will be shipped in 2021 as well. It is projected to grow 39% year-on-year.
 
In addition, for Apple, the revenue from AirPods is enormous, and assuming that the company that manufactures and sells AirPods is one independent company as of the end of 2019, its corporate value is comparable to the 32nd largest company in the United States. There is a trial calculation.
 
 
Source: Canalys via Phone Arena
(kihachi)

Source: iPhone Mania