Report says Apple iPhone shipments in China dropped 33% year-on-year in February

IT House reported on March 27 that according to data from the China Academy of Information and Communications Technology (CAICT), Apple iPhone shipments in the domestic market in January this year were approximately 5.5 million units, a year-on-year decrease of 39%; in February this year, shipments were approximately was 2.4 million units, a year-on-year decrease of 33%.

Note from IT Home: The above data are from Bloomberg estimates. The relevant data are not explicitly mentioned in the official report. A reference link is attached below this article, which should be calculated by Bloomberg.

The composition of domestic and foreign brands in the domestic mobile phone market announced by the China Academy of Information and Communications Technology states:

In February 2024, domestic brand mobile phone shipments were 11.842 million units, a year-on-year decrease of 32.5%, accounting for 83.1% of mobile phone shipments in the same period; 19 new models were launched, a year-on-year decrease of 26.9%, accounting for the number of new mobile phone models launched in the same period 90.5%.

Source: China Academy of Information and Communications Technology, domestic brand mobile phone shipments and proportion

From January to February 2024, domestic brand mobile phone shipments were 38.078 million units, a year-on-year increase of 38.7%, accounting for 82.7% of the mobile phone shipments in the same period; 45 new models were launched, a year-on-year increase of 18.4%, accounting for 82.7% of the new mobile phone shipments in the same period. 90.0% of the model quantity.

Bloomberg reports that Apple’s decline in the domestic market began in September last year, mainly due to two factors: weak iPhone sales and reduced consumer enthusiasm for new products, while external factors are the rise of Huawei and domestic brands. competition intensifies.

Canalys analyst Nicole Peng said that as domestic mobile phone manufacturers actively embrace AI elements, it may further affect Apple iPhone sales in the domestic market.

Related Reading:

“China Academy of Information and Communications Technology: Domestic market mobile phone shipments in February 2024 were 14.257 million units, a year-on-year decrease of 32.9%”

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