Wired
There is no stopping the contraction of China’s smartphone market. In February 2024, total shipments in China’s smartphone market decreased following January.
Apple, the iPhone, is the only non-Chinese brand with a certain market share, but it was not immune to the impact of market contraction.
China’s smartphone market era has shrunk significantly
A Bloomberg article reports that iPhone shipments in the Chinese smartphone market for the fiscal year ending February 2024 decreased by 33% compared to the same month last year, but the total shipments are decreasing and the market itself is shrinking. doing.
In the previous month, the number of smartphones shipped in China in the period ending January 2024 was approximately 5.5 million units, a decrease of 39% compared to the same month last year.
Considering this, it can be said that the iPhone is still doing well.
No prospects for Chinese market recovery, stock prices slump
However, as you know, the number of iPhone shipments in China, which had been increasing steadily, has turned to a decline, which is seen as a negative factor in the stock market, and stock prices are falling.
In addition, other overseas manufacturers (outside of China) have not made great strides, such as an increase in Galaxy sales due to a decline in iPhone sales.
The market share of Galaxy and other foreign brands in China seems to be at such a low level that they are not even mentioned.
Does it really need to be replaced frequently?Market maturity is also an influence.
Due to the effects of the economic recession in China, Chinese users may have begun to question whether it is necessary to replace smartphones frequently in the first place, not just iPhone users.
Additionally, Huawei’s increased competitiveness has had an impact, but if the market continues to shrink further, simply regaining market share from Huawei with new models will not significantly increase unit sales.
In a sense, it may be better to consider the Chinese market as a mature smartphone market and assume that it will no longer experience rapid growth.
Photo:Apple Cycle (@theapplecycle)/X
Source: iPhone Mania