Wired
AirPods Pro lite pricing expectations were reported. Following the specs reported yesterday, the position has become clearer from the expected price.
Position in existing product group
9to5Mac noted in a DigiTimes article that “AirPods Pro lite is a new entry-level product to launch in mid-2020.”
The price of AirPods Pro lite is $ 199 (the sales price excluding tax in Japan: 22,800 yen in Japan), which is the selling price of AirPods with a wireless charging case, even considering that it bears “Pro”, and sales of AirPods Pro It seems that the price is between $ 249 (27,800 yen).
However, if AirPods Pro lite is positioned within the price difference of 5,000 yen, the price difference of each product will be even smaller, making it difficult to differentiate.
Expected price of AirPods Pro lite and possibility of organizing the lineup
9to5Mac anticipates the positioning of each product as follows, considering that the lineup will be organized at the same time so as to find reasonable value for the price difference between products.
| product name | Price (excluding tax) | Noise canceling | High sound quality design | Charging method |
|---|---|---|---|---|
| AirPods |
17,800 yen |
Not equipped |
Not equipped |
Wired (wired) |
| AirPods Pro lite |
22,800 yen |
Not equipped |
powered by |
wireless |
| AirPods Pro |
27,800 yen |
powered by |
powered by |
wireless |
The media expects that AirPods will be positioned as a low-end product and will only come with a wired charging case.
Considering the selling price alone, you can get AirPods Pro lite for the current price of purchasing an AirPods with a wireless charging case. Although it does not have a noise canceling function, it is rumored that AirPods Pro lite has adopted the high sound quality design already installed in AirPods Pro, so it can be interpreted that it can be upgraded to better sound quality with the same amount of money.
There is still a lot to be said about AirPods Pro lite.Some say, “AirPods Pro just doesn’t have a noise canceling function.” Is there? “
If the new lineup proposed by 9to5Mac is realized this time, AirPods Pro lite will be “ a high-quality product available at the price of AirPods with the current wireless charging case, excluding the noise canceling function from AirPods Pro ”. You.
Source: DigiTimes via 9to5Mac
(FT729)
Source: iPhone Mania