Wired
Google launched the first Pixel Watch smart watch equipped with WearOS system last year. (Photo/photographed by reporter Liu Huiqin)
As the epidemic slows down, the winners focus on the digital health smart wearable device market, such as smart watches, smart bracelets and other consumer devices. The previous wave of “epidemic dividend” hot sales demand has converged.
According to the latest survey report released by research firm Canalys today (2/27), in the fourth quarter of 2022 last year, the global shipments of smart wearable devices reached 50 million units, a decline of 18.6% compared to the same period in 2021. %, reflecting the sales and buying momentum of wearable devices in the current global market, showing a declining trend.
(Photo taken from Canalys)
The report pointed out that the shipments of the top five global wearable device brands, in terms of market share, Apple’s Apple Watch series accounted for 25% of the market (compared to a decline of 17% in the same period in 2021), and continued to be the champion. It is worth noting that the second-ranked wearable device brand in the world is Google, whose market share has soared to 8%, and with a 1% lead, it squeezed Xiaomi down to third place for the first time. The two brands that achieved a 6% market share and tied for fourth place are Huawei and Samsung Galaxy Watch series, respectively.
The popular new smart watches launched by the five major brands have their own thoughtful designs for the niche market. (Picture / Apple, Samsung, Google, Garmin, Fitbit)
According to Canalys analysis, the reason why Google’s global market share has soared to the second place is mainly due to the release of its first Pixel Watch smart watch last year and the diversified smart watches and smart bracelets launched after the acquisition of Fitbit. Although Samsung launched an upgraded new generation of Galaxy Watch 5 series of smart watches last year, the overall buying momentum in the global market is not as strong as that of the previous fourth-generation Galaxy Watch 4 series.
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