Wired
(Picture/photo taken from Apple’s official website)
Apple’s first spatial computing device Vision Pro has recently been officially opened for pre-order in the United States! Many Apple fans around the world are afraid of the high price of US$3,499 (approximately 109,000 yuan) and want to buy it. However, Apple’s official website also warns that many functions may not work if purchased from overseas.
According to information on the official website, Apple emphasizes that Vision Pro is specially designed for American consumers and is expected to be launched in more countries later this year. It reminds users that once they leave the United States or do not use an American Apple ID, many functions and content will be lost. Disabled.
For example, in terms of input method, Siri’s dictation function, etc., Vision Pro initially only supports English and does not support other languages for the time being. Secondly, the Apple ID bound to Apple Store, Apple Music and Apple TV must be set to location. Only in the United States can you download or purchase related content.
In addition, since the Vision Pro cannot be used with glasses, Apple has cooperated with Zeiss to create exclusive lenses for consumers. Now it only accepts prescriptions issued by American medical professionals, and the lenses will only be shipped to the United States. Apple said some apps, features and content may not be available in other countries.
Tianfeng Securities analyst Ming-Chi Kuo recently pointed out that Apple may sell Vision Pro to countries outside the United States before the WWDC 2024 Developer Conference in June. He also estimated that full-year shipments are expected to reach 500,000 units.
Software ecology is Vision Pro’s biggest challenge
As Vision Pro is about to be officially launched in the United States in February, foreign media have discovered that none of the 46 popular apps in the U.S. App Store will provide native versions of Vision Pro apps on the first day of launch, and only 17 of them are willing to do so. YouTube, Spotify, and Netflix have all chosen to wait and see when porting the iPad version of their programs, and users can only use related services through the web version. Therefore, the initial software ecosystem of Vision Pro is not as rich as that of iPhone and iPad. How to attract more consumers and developers to join will be a big challenge.
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