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Will Apple’s Headset Be as Disruptive as the iPod, iPhone or Apple Watch? | WSJ



Apple is expected to announce a mixed-reality headset in 2023. Thanks to the iPhone, Apple has a massive 2-billion-person installed base, but convincing customers to purchase a pricey headset could be a challenge. When the tech company released the iPod and Apple Watch, those markets ballooned. Will the AR/VR headset market do the same?

WSJ’s Joanna Stern explains how Apple has changed product markets like music players, smartphones and smartwatches.

0:00 Apple’s effect on product market categories
1:07 The iPod
2:41 The Apple Watch
4:21 Where could the market go?

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Everything is now a tech thing. In creative and humorous videos, WSJ senior personal tech columnist Joanna Stern explains and reviews the products, services and trends that are changing our world.

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26 Comments

  1. Didnt cover AR ar is a whole sifferent market then VR only.

    Ar is going to be the game changer not VR it will probably remain more a gamer thing and maybe professionals, more like laptop size market with at home usage for sales and or business being its predominat selling points.

    In my opinion at least.

    Odd it wasnt covered hear almost as if they want to surprise everyone..

  2. All these videos were they doubt Apple ballooning markets is due to repeat itself. They said the same thing about the Apple Watch, the AirPods, iPhone and iPad

  3. ve headset and earphones and watches are not comparable. those are lifestyle/luxury goods vr headset is more gaming/entertainment not practical to compare