Wired
Apple today announced its third-quarter fiscal 2020 results. According to the report, Apple’s third-quarter net revenue was US$59.685 billion, an increase of 11% from US$53.809 billion in the same period last year; net profit was US$11.253 billion, an increase of 12% from US$10.04 billion in the same period last year. Among them, the third-quarter net revenue in Greater China was US$9.329 billion, compared with US$9.157 billion in the same period last year, an increase of 2%.
In the subsequent executive financial report meeting, when it comes to iPhone sales, Apple CEO Cook said that iPhone product sales have regained growth in the second quarter. Among them, the iPhone 11 is the most popular model in the Chinese market.
The following is the original Q&A:
Katy Huberty: iPhone product sales are growing again, and the management also mentioned the growth of App installations. We also see the data that the time period for replacement of phones has been lengthened. In addition, you just mentioned that Apple is raising product prices to be more affordable. With regard to the degree of effort, all these factors added together mean that the iPhone business will begin to grow in the longer term after six quarters of decline?
Tim Cook: The growth of the iPhone business has exceeded our expectations. The main reason is that, as we said in the opening remarks, May and June performed very well. Overall, the reason for my optimism is the large number of active app installers. . By region, the two best-selling smartphone models in the U.S. market are both iPhones, three of the four best-selling smartphone models in the UK market are all iPhones, five of the six best-selling models in the Australian market, and Japan’s best-selling models. The four best-selling smartphones are all iPhones. In the Chinese urban market, iPhone 11 is the best-selling smartphone. These are very different markets, and the competition is very different, but the iPhone performs very well.
Judging from the initial data of iPhone SE, (from Android phones), the number of users who bought iPhone SE after switching phones is more than in the previous year, which makes us very satisfied. In addition, some users who have already purchased iPhone SE have used it for longer, because they like to use products with smaller screens. The small size and lower price make iPhone SE very popular. iPhone 11 is still Apple’s most popular product, and iPhone SE has helped the company further improve its financial performance. These trends continued in the fourth quarter.
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