Wired
(Photo/Reuters)
The first AR/VR head-mounted wearable device developed secretly by Apple is rumored to be unveiled next year as soon as possible. According to the latest revelation by Mark Gurman, a well-known reporter from Bloomberg, Apple is beginning to build its own AR/VR team to prepare for the launch of new products in advance and follow-up marketing. It also poached Facebook’s parent company Meta to be responsible for AR products. Andrea Schubert, the senior executive of Andrea Schubert, leads the launch and marketing of Apple’s head-mounted device products.
However, Andrea Schubert’s career bar page on the professional social platform Linkedin still shows that he is working in the Reality Labs laboratory and AR augmented reality hardware product department under Meta. The title is Communications and Public Relations Director, and he has been working in Meta. Up to 6 years.
Mark Gurman analyzed that the Oculus series head-mounted device products launched by Meta have achieved a leading market position in the VR consumer market. In addition to the global hot sales of the VR all-in-one “Oculus Quest 2”, the VR head-mounted device The free app “Oculus App” for wearable devices rose to the top of the App Store download list in the United States on Christmas (12/25) this year.
In addition, the next day of Christmas (12/26), “Oculus App” also rushed to the first place on the Google Play Store free download list. From the download lists of the two major mobile application platforms, it can also be observed that many users’ Christmas gifts this year are headset products launched by Oculus.
Whether the rumors of the above-mentioned personnel poaching are true or not, outsiders speculate that considering Apple’s behavioral style and market competition with Meta, it may not be confirmed before Apple’s new AR/VR products are officially released.
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